University of Phoenix

The University of Phoenix students are more than just students. They're fighters. They're mothers. They're veterans. They're underdogs. And they're being overlooked. The campaign “We Rise,” is designed to take what’s unique about our students – their determination – and harness it to inspire and recruit more.  

Re-writing the lyrics to the Wizard of Oz “If Only I Had A Brain”. We enlisted an army of determined students to save their school’s shredded reputation, resulting in a 40% increase in positive sentiment. 

awards

Cannes Lions
Shortlist - Film Craft

AMP Awards
Best of Show

Brand Film Festival
Winner 2016