Impact Campaign: Activation, OOH, Website, Film
Impact Campaign: Activation, OOH, Website, Film
Directed by 180 LA & Malik
Since the 2012 presidential election, 868 voting stations were cut in low-income and minority neighborhoods. Boost Mobile stores are located in these neighborhoods. So we did the unprecedented, with no production roadmap and little to no money, we turned Boost Mobile Stores into voting stations on Election Day.
Working with voting rights groups, election officials, and hip-hop artists, we helped more Americans be heard on Election Day. Because every voice matters.
Cannes Lions
Titanium
Grand Prix - Social Responsibility Grand Prix - Integrated
Gold - Events
Gold - Brand Experience
Silver - Promo & Activation
Silver - Large Scale
Clio
Grand Clio - Direct
Gold - Brand Design
Brand Content
Gold - Branded Entertainment
Gold - OOH, Gold - Events/Experiential
Gold - Ambient, Silver - Relations
D&AD Impact
Wood - Civic Engagement
White - Diversity & Equality
AICP
Integrated Campaign Winner
Ad Age/Creativity
Campaign of the Year
Best Experiential
Lisbon Intl Ad
Gold - Campaign/Integrated
Gold - Promo & Activation
Grand Prix
One Show
Gold & Silver - Cross Platform
Silver - Cultural Driver
Bronze - Outdoor
Ad Age
Campaign of the Year
Best Experiential Campaign