Experiential, Live Stream, Music Video, Social
Experiential, Live Stream, Music Video, Social
Directed by Greg Brunkalla
In this unprecedented 2-day live YouTube event, with newly created technology, we worked with producer Clams Casino and rapper Vic Mensa to turn You Tube comments into a brand new music experience.
Collaborating with their fans to write the lyrics to a song in real time, at the end of the two day live stream, we had the song and a music video- ready to go live, which was a herculean effort given the interweaving of the technology within the project.
Effie
Finalist - Live, Virtual/360
Finalist - Electronics