LA Rams

The LA Rams wanted to create a campaign that would further elevate the brand and grow their fanbase, by creating a 3 minute heist film “movie trailer” in the vein of Ocean’s 11  - parodying the idea that without any draft picks, they’d “steal the draft”.

The reaction in the sports world was through the roof, with 2M+ views on Twitter alone in the first day, including a re-tweet by LeBron James and featurette on Good Morning America.