Branded Entertainment, Documentary, Social, Digital, Philanthropy
Branded Entertainment, Documentary, Social, Digital, Philanthropy
Directed by Rayka Zehtabchi
KitchenAid and Vox Media were looking to create a non-traditional entertainment piece that explored gender inequality. KitchenAid’s goal is to bring opportunity into the kitchen, which inspired a documentary. To bring this to light, we leveraged this insight: over half of culinary school graduates are women and only 7%.
We produced a 30min documentary directed by Academy Award winner Rayka Zehtabchi, which was distributed on Hulu and created a holistic marketing campaign to roll out online through digital and social media. The film garnered 9 billion media impressions.
Effie
Gold - Positive Change - Social Good: Brands
TribecaX
Finalist 2021 Tribeca Film Festival
Cannes
Online Film - Consumer Durables
LIA
Silver - TV/Cinema: Branded Content
Bronze - Corporate Image/Social Awareness
Bronze - Branded Entertainment
The One Show
Shortlisted - TV & VOD: Long Form
AICP
Shortlisted - CauseClio Awards
Shortlisted - Branded Entertainment & Content-Partnerships & Co-Creation
The Webby Awards
Honoree - Diversity & Inclusion
ADC Awards
Bronze - Motion/Film: Documentary
Shortlisted - TV/Film/Online Video: Film
Jay Chiat Awards
Silver - National Strategy
Bronze - PR Strategy