Expedia

Inspiring tourists to discover their next Great British vacation, a series of tongue-in-cheek infomercials were produced to create a unique web and mobile experience. Five quirky characters invite users to explore the highlights of each city. Users can navigate between different films using a compass - building their own itinerary along the way using gyroscope functionality. Based on viewing time in each location, a unique itinerary was suggested to each user. All that was left was to book their trip. 

The complexity of the campaign and technology required all aspects to perfectly align to create this immersive experience.

awards

Cannes Lions
Gold - Cyber
Silver - Navigation
Bronze - Service