Sephora

On the heels of Sephora signing the 15% Pledge (15% of annual spend to black owned businesses), Sephora wanted to give Black culture the respect and position it deserves in the beauty world. 

The Beauty of Blackness feature-length documentary spotlights the history of colorism and inequity of the cosmetics industry, through the lens of the relaunch of one of the largest, most important Black-owned beauty brands of the 20th century — Fashion Fair.  

The film was streamed on HBOMax.

awards

TribecaX
Winner Best Film 2022 Tribeca Film Festival

Webby Awards
Winner Video- Fashion, Beauty & Lifestyle
People’s Voice Winner in Advertising, Media & PR

Anthem Awards
Gold - DE&I: For Profit
Silver - DE&I: Branded Content

Clio Awards
Bronze - Film: Five Minutes & Over

LIA
Bronze - Branded Content: Online Film - Beauty

ADC Awards
Bronze - Motion/Film Documentary
Shortlisted - Craft in Motion/Film Direction