Gaming, Animation Videos, Media
Gaming, Animation Videos, Media
Ford designed a special F-150 pick up for the video game Rocket League, in which rocket-powered cars play soccer. Available as an in-game purchase during the Rocket League Championship Series Winter Majors, we created a series of OLVs to encourage downloads, allowing gamers to customize their very own F-150.
We had to appeal to the gaming community in an authentic way, navigating and co-creating with three masters: Epic, Psyonix, Ford to co-create this partner sponsorship. Through organic media (earned and owned) it eclipsed over 10M views on YouTube.